Social Media Industry Round-Up #19: TikTok’s Marketing Calendar, Instagram Quiet Mode, Meta Accounts Center, Twitter Bookmarks & Shorts Location Tagging

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

TikTok has released a calendar with key dates to keep in mind, so marketers and brands can plan their content and promotions ahead of time.

Q1:

• Lunar New Year
• Black History Month
• Valentine’s Day
• Summer Time Planning
• International Women’s Day
• Mother's Day
• Travel Season Kick-Off

Q2:

• Ramadan
• Earth Day
• Asian and Pacific Islander Heritage Month
• Pride Month
• Father’s Day

Q3:

• Summer Sales
• Back to School
• National Hispanic Heritage Month

Q4:

• World Mental Health Day
• Halloween
• Black Friday & Cyber Monday
• Small Business Saturday
• Giving Season
• Christmas, Hanukkah, Kwanzaa, and other celebrations

This new option will switch off all notifications sent to devices and also send alerts to contacts saying you’re off-grid to help users take breaks from social media.

Instagram is adding more self-moderation tools to allow users to hide recommended posts based on keywords.

On top of that, the ability to select multiple pieces of content on the Explore page and select ‘Not interested’ to avoid the algorithm showing this type of content in the future.

The updated Accounts Center will help users manage their in-app experiences on Facebook, Messenger and Instagram, by having all personal details, passwords and ad preferences in a single place.

Twitter has launched a new annual payment scheme for Twitter Blue, with users saving around 13% per annum. It not only gives users a misguided ‘verification’ tick but also tweet editing, the ability to post longer videos, priority ranking of replies and half the ads, among other benefits.

Twitter has updated the display of the Bookmark option so users can tap to save (instead of tap to share) and also allow them to access all saved Bookmarks. They’ve also announced that this action will count as a partial like to help boost in-app engagement.

YouTube is launching timestamps for Community Guidelines and a Guided Resolution Flow to address concerns. This will give creators and brands more specific guidance regarding when a violation occurred in a video clip and the specific policy in question.

YouTube is currently testing a way to give more context to Shorts by adding a location tagging option within the upload flow. This extra bit of data can help YouTube’s systems highlight more relevant clips to each user based on the location information and show users more localised clips and updates.

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