Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Did you know that 62% of TikTok LIVE users watch every day?
TikTok has released a new overview of the potential of brand collaborations on TikTok LIVE. In short, they are sharing data on how they drive shopping and expand trust, as well as some concept ideas.
The platform is launching a new virtual, always-on global education platform for marketers and creators to develop their expertise.
So far, it’s launching with two curriculums:
Small Business Course
Due to recent data restrictions, Meta has found it hard to maintain its ad revenue, which made them change the way that its ad systems operate.
Because of these changes, marketers have noticed fluctuating results on their Facebook and Instagram ad campaigns. This is why Meta launched ‘Performance 5’ framework, a set of top tactics to help advertisers improve their campaign performance.
Pinterest wants to keep its users more engaged, so they’ve introduced music options for Pins in partnership with Warner Music Group and Merlin.
When creating an Idea Pin, users can choose from various popular tracks to play alongside the content.
By launching the ' My Ads Centre ' tool, Google is looking into giving users more control over their data and the ads they see. This tool will soon replace Google’s ‘Ad Settings’ and ‘About this Ad’ elements.
YouTube is focused on making the platform feel ‘cleaner and more lively’, so they’ve announced some updates coming soon:
Likes, shares and downloads are formatted to minimise distraction
New shape and high contract for subscribe button
Pinch to zoom
Ambient mode & updates dark mode
If you haven’t considered your Black Friday strategy for Paid Media yet... you’re late!