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Jack Shepherd Co-Founder & Marketing Director
Updated on 31 Oct 2022

Social Media Industry Round-Up #10: TikTok LIVE Insights, Improving Meta Ads Performance, Music for Idea Pins & Google’s My Ads Centre

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TikTok Shares Live-Streaming Insights

Did you know that 62% of TikTok LIVE users watch every day?

TikTok has released a new overview of the potential of brand collaborations on TikTok LIVE. In short, they are sharing data on how they drive shopping and expand trust, as well as some concept ideas.

Take a look at the insights

TikTok Academy

The platform is launching a new virtual, always-on global education platform for marketers and creators to develop their expertise.

So far, it’s launching with two curriculums:

  • 101 Course

  • Small Business Course

Discover the platform

New Meta Insights to Improve Ad Performance

Due to recent data restrictions, Meta has found it hard to maintain its ad revenue, which made them change the way that its ad systems operate.

Because of these changes, marketers have noticed fluctuating results on their Facebook and Instagram ad campaigns. This is why Meta launched ‘Performance 5’ framework, a set of top tactics to help advertisers improve their campaign performance.

Read more about ‘Performance 5’

Music for Idea Pins

Pinterest wants to keep its users more engaged, so they’ve introduced music options for Pins in partnership with Warner Music Group and Merlin.

When creating an Idea Pin, users can choose from various popular tracks to play alongside the content.

Discover more about music Pins

Google Launches ‘My Ads Centre’

By launching the ' My Ads Centre ' tool, Google is looking into giving users more control over their data and the ads they see. This tool will soon replace Google’s ‘Ad Settings’ and ‘About this Ad’ elements.

Read more about it

YouTube Design Changes and UI Updates

YouTube is focused on making the platform feel ‘cleaner and more lively’, so they’ve announced some updates coming soon:

  • Likes, shares and downloads are formatted to minimise distraction

  • New shape and high contract for subscribe button

  • Pinch to zoom

  • Precise seeking

  • Ambient mode & updates dark mode

Find out more about these updates

Black Friday Warning

If you haven’t considered your Black Friday strategy for Paid Media yet... you’re late!

Find out more
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