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Jack Shepherd Co-Founder & Marketing Director
Updated on 19 Dec 2022

Social Media Industry Round-Up #17: TikTok Goes Horizontal, Instagram Group Profiles, Longer Tweets & More YouTube Insights

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Want to be the first to know about the latest industry updates? Sign up for our newsletter to get them delivered to your inbox every Monday!

TikTok is Testing Horizontal Videos

TikTok has been experimenting with a YouTube-style horizontal display option. There would be a full-screen button underneath wide videos.

‘What’s Next’ TikTok Predictions Report for 2023

TikTok has also shared a trends and predictions report for 2023 called ‘What’s Next’. They’ve split its marketing trend predictions into the following categories:

  • Actionable Entertainment

  • Making Space for Joy

  • Community-Built Ideals

Download the report here

Instagram Releases Notes

An update we announced when it was under testing: Notes.

This tool will be right on top of the DMs screen, and highlight chat prompts.

Instagram Group Profiles

Currently testing, but it would be an improvement to group chats.

These new group profiles would only be visible to chat members and Collaborative Collections.

Instagram Candid Stories

Another update we did mention a few weeks ago is that the platform is finally launching.

‘Candid Stories’ is a BeReal clone, which prompts you to capture and share what you’re doing. It would be shared as a Story but only visible to those users who have also shared their ‘Candid’.

Testing Longer Tweets

Elon confirmed that Twitter is currently testing longer Tweets, from 280 to 4000 characters.

Recently, a Twitter designer shared mock-ups of how this change would look in-stream.

YouTube Data Stories Update

YouTube launched Data Stories in October. Now, they’ve released some very exciting updates to help creators and brands better understand their channel performance data.

Data Stories is now experimenting with a ‘weekly recap’ to highlight the top metrics from Live, Shorts, normal content and posts. It would display how many viewers, the percentage of returning traffic, key drivers of traffic and weekly revenue, among others.

Discover more about the update

A Day in the Life of Zoe, Our Managing Director

Zoe's role has evolved a lot throughout the years as the business has grown...

Listen to our Managing Director go through what a typical day in her life looks like at The Social Shepherd.✨

Find out more about Zoe
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