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Jack Shepherd Co-Founder & Marketing Director
Updated on 13 Feb 2023

Social Media Industry Round-Up #21: TikTok Auto-Scroll Mode, Paid Blue Checkmarks for Instagram, Boost Option for Tweets & Google’s Bard

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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New TikTok Features Coming Soon

We’re beyond excited about some of the latest updates TikTok has announced:

  • Edit post button: No need to delete and re-upload a clip when you spot a typo in the caption.

  • Save videos without a watermark: Looks like TikTok finally listened and decided to allow users to download the clip without a watermark, so it’s easy to repurpose for other platforms.

  • Auto-scroll mode: A handy feature for those who want to enjoy the content without moving a finger.

Updated ‘Promoted’ Tools on TikTok

TikTok has launched four new Promote tools to help drive discoverability. These tools will help brands and marketers:

  • Drive visits to their TikTok page

  • Get more messages from potential customers

  • Boost other creators’ content

  • Target audience by location

Learn more about these new tools

New Filters on YouTube for Searching Comments

Creators will be able to filter comments by response status & content type to make it easier to find active discussions within a comment section.

More Metrics in YouTube Studio

There will be an upgraded stacked bar chart display for the ‘How Viewers Find You’ so it’s easier for creators to see where their viewers come from in a more simplified and visual way.

Meta is Exploring Paid Blue Checkmarks

After Twitter released the Twitter Blue subscription, other companies like Meta saw it as a business opportunity.

Meta has still not confirmed this update, but reverse engineer, Alessandro Paluzzi, found a new mention on the Facebook and Instagram codebase, which he later shared with TechCrunch.

TESTING - Boost Option for Tweets

Twitter has launched an in-stream boost option for tweets, which would be an easy way to promote a tweet without launching a campaign in ads manager.

TESTING - Search Tweet Likes

The company is also working on a new feature to search who has liked a tweet, which would give users more insight into who is interacting with their content.

Google Announces ‘Bard’

After ChatGPT announced a paid subscription and that Microsoft is currently looking into integrating the platform into Bing, Google announced they’re working on a similar platform called ‘Bard’.

‘Bard’ will be a conversational AI service which will provide ‘fresh, high-quality responses’ via information sourced across the web.

Learn more about Bard

Are you struggling to scale on Paid Social?

Listen to Jack & Joey discuss why creative is typically the main blocker when scaling and how you can tackle it.

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