Social Media Industry Round-Up #21: TikTok Auto-Scroll Mode, Paid Blue Checkmarks for Instagram, Boost Option for Tweets & Google’s Bard

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

We’re beyond excited about some of the latest updates TikTok has announced:

• Edit post button: No need to delete and re-upload a clip when you spot a typo in the caption.

• Save videos without a watermark: Looks like TikTok finally listened and decided to allow users to download the clip without a watermark, so it’s easy to repurpose for other platforms.

• Auto-scroll mode: A handy feature for those who want to enjoy the content without moving a finger.

TikTok has launched four new Promote tools to help drive discoverability. These tools will help brands and marketers:

• Drive visits to their TikTok page

• Get more messages from potential customers

• Boost other creators’ content

• Target audience by location

Creators will be able to filter comments by response status & content type to make it easier to find active discussions within a comment section.

There will be an upgraded stacked bar chart display for the ‘How Viewers Find You’ so it’s easier for creators to see where their viewers come from in a more simplified and visual way.

After Twitter released the Twitter Blue subscription, other companies like Meta saw it as a business opportunity.

Meta has still not confirmed this update, but reverse engineer, Alessandro Paluzzi, found a new mention on the Facebook and Instagram codebase, which he later shared with TechCrunch.

Twitter has launched an in-stream boost option for tweets, which would be an easy way to promote a tweet without launching a campaign in ads manager.

The company is also working on a new feature to search who has liked a tweet, which would give users more insight into who is interacting with their content.

After ChatGPT announced a paid subscription and that Microsoft is currently looking into integrating the platform into Bing, Google announced they’re working on a similar platform called ‘Bard’.

‘Bard’ will be a conversational AI service which will provide ‘fresh, high-quality responses’ via information sourced across the web.

Listen to Jack & Joey discuss why creative is typically the main blocker when scaling and how you can tackle it.