Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Threads grew up to 30M users within 24 hours from release and 100M in four days, making it the quickest app to reach that amount. However, we’re interested to see what their plan is to ensure time spent on-app remains high after the initial spike.
When Threads launched, it was still a basic platform with limited functionality. Since then, the Meta team has been working on updates to allow users to see posts in a chronological feed, and add an edit button, personalised recommendations, post search and branded content tools.
TikTok is currently rolling out a new button to download clips without a watermark. This could be a great update to make it easier to repurpose clips, as Instagram limits reach on content with watermarks.
In a continuous effort to incorporate shopping on the app, TikTok has started testing a new ‘Shop’ feed with selected users, which would show alongside the ‘Following’ and ‘For You’ feeds.
Meta is offering a new package price for those users who want to be verified on Facebook and Instagram, instead of paying £9.99 for each platform.
Instagram is working on a new way to create automatic product tags based on detecting products from a brand’s connected catalogue. These tags can then be removed, edited or updated if needed.
YouTube is rolling out a new AI-powered tool that will suggest video titles, based on their transcript and description, which could help develop more effective titles. These titles will be available a few hours after the initial upload.