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Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
TikTok is launching a new feature that will enable users to start over with feed recommendations by resetting what the algorithm thinks a user might be interested in.
This will be useful when recommendations aren’t relevant anymore, or users want a bit of variety on their For You feed.
TikTok has updated its community guidelines, and the point that has stood out for us is the section about ‘Synthetic and Manipulated Media’, which covers the rise of AI content.
Essentially TikTok is asking creators to disclose when the content has been created by artificial intelligence, so it helps users distinguish between fact and fiction. They suggest using a sticker or caption, such as ‘synthetic’, ‘fake’, ‘not real’, or ‘altered’.
Instagram has announced two new ad formats to promote launches on the platform.
Reminder Ads
Opt into alerts about specific events in the app. People that opt into reminders will receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.
Ads in Search
Ads will appear in the feed that people can scroll when tapping into a post from search results.
A few weeks ago, we announced that Meta is launching a paid verified program for Instagram & Facebook users, which has some useful benefits. This last week was finally launched in the US.
It doesn’t come as a surprise that those users with a Twitter Blue subscription (paid verified account) will get priority ranking for their replies. This means that, in the coming weeks, Twitter will prioritise replies by:
People you follow
Verified accounts
Unverified accounts
Twitter is working on a new option that would allow users to opt out of ads in specific sensitive categories. So far, there’s only one option available, Gambling, but soon they’ll introduce Alcohol, Guns, and more.
This new section will be accessible from the ‘Ads Preferences’ page.
Twitter has launched a new feature that will allow users to see the total number of times a Tweet has been bookmarked on Tweet details.
YouTube is finally allowing iOS creators to choose a frame from their clip as their thumbnail when uploading Shorts, a feature that Android creators could access since December.
Pinterest has provided a few tips on effective Pin advertising based on brand lift studies and feedback from Pinners. The key tips are:
Experiment with multiple objectives
Upweight your spend towards video
Keep your campaign feeling fresh
Take a holistic approach to measurement
How have Zoe’s opinions changed since she started as Managing Director at The Social Shepherd, to growing the team to 50+ people?
