This website uses cookies. By using this website you agree to our Privacy Policy.

Herd 1 profile
Jack Shepherd Co-Founder & Marketing Director
Updated on 27 Mar 2023

Social Media Industry Round-Up #27: Refreshing TikTok’s Algorithm, Launching Meta Verified, Opting Out Twitter Ads & Tips for Pinterest Ads

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Want to be the first to know about the latest industry updates? Sign up for our newsletter to get them delivered to your inbox every Monday!

Refresh Your TikTok Algorithmic Recommendations

TikTok is launching a new feature that will enable users to start over with feed recommendations by resetting what the algorithm thinks a user might be interested in.

This will be useful when recommendations aren’t relevant anymore, or users want a bit of variety on their For You feed.

Read more about it

Updated TikTok Community Guidelines

TikTok has updated its community guidelines, and the point that has stood out for us is the section about ‘Synthetic and Manipulated Media’, which covers the rise of AI content.

Essentially TikTok is asking creators to disclose when the content has been created by artificial intelligence, so it helps users distinguish between fact and fiction. They suggest using a sticker or caption, such as ‘synthetic’, ‘fake’, ‘not real’, or ‘altered’.

    Read the Community Guidelines here

    New Instagram Ads Options

    Instagram has announced two new ad formats to promote launches on the platform.

    Reminder Ads

    Opt into alerts about specific events in the app. People that opt into reminders will receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.

    Ads in Search

    Ads will appear in the feed that people can scroll when tapping into a post from search results.

    Read more about these ads

    Meta Launches ‘Meta Verified’ in the US

    A few weeks ago, we announced that Meta is launching a paid verified program for Instagram & Facebook users, which has some useful benefits. This last week was finally launched in the US.

    Are you interested?

    Priority Ranking for Tweet Replies from Twitter Blue

    It doesn’t come as a surprise that those users with a Twitter Blue subscription (paid verified account) will get priority ranking for their replies. This means that, in the coming weeks, Twitter will prioritise replies by:

    1. People you follow

    2. Verified accounts

    3. Unverified accounts

    More about Twitter Blue

    Opt-Out of TikTok Ads

    Twitter is working on a new option that would allow users to opt out of ads in specific sensitive categories. So far, there’s only one option available, Gambling, but soon they’ll introduce Alcohol, Guns, and more.

    This new section will be accessible from the ‘Ads Preferences’ page.

    Twitter Bookmark Count to Details View

    Twitter has launched a new feature that will allow users to see the total number of times a Tweet has been bookmarked on Tweet details.

    Thumbnails for YouTube Shorts on iOS

    YouTube is finally allowing iOS creators to choose a frame from their clip as their thumbnail when uploading Shorts, a feature that Android creators could access since December.

    Discover how

    New Ad Pin Tips

    Pinterest has provided a few tips on effective Pin advertising based on brand lift studies and feedback from Pinners. The key tips are:

    • Experiment with multiple objectives

    • Upweight your spend towards video

    • Keep your campaign feeling fresh

    • Take a holistic approach to measurement

    Read more about these tips

    3 Key Learnings from Running a Business

    How have Zoe’s opinions changed since she started as Managing Director at The Social Shepherd, to growing the team to 50+ people?

    Find out our learnings
    Share this article

    Continue reading