This website uses cookies. By using this website you agree to our Privacy Policy.

Herd 1 profile
Jack Shepherd Co-Founder & Marketing Director
Updated on 11 Aug 2023

Social Media Industry Round-Up #47: New Features Coming to X, EU Privacy Changes on TikTok, Pinterest Holiday Planning and Threads Growth Slows Down

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Want to be the first to know about the latest industry updates? Sign up for our newsletter to get them delivered to your inbox every Monday!

Sorting User Posts on X

X is about to launch a new feature that will allow users to sort posts by most recent, most liked and most engaged with on someone’s profile. This feature will be handy alongside the recently launched ‘Highlights’ tab to better understand what users share on their profiles.

Semantic Search on X

X is working on an AI-powered semantic search that will not only match the keywords but what the user meant with that search. This will improve search capacity.

Brand Toolkit on X

X have released their brand toolkit, so brands and users can update it from their businesses, email signatures, websites and more.

Download the assets here

EU User Privacy Changes on TikTok

In alignment with the EU Digital Services Act, TikTok will allow EU users to switch off personalisation in the app (for the For You and LIVE recommendation feeds) in order to protect user privacy.

On top of that, TikTok has announced that accounts for under 16-yo users are set up as private by default and cannot be recommended in For You feeds.

Read more about the changes here

Labelling AI-Generated Content

According to Community Guidelines, all creators must disclose AI-generated content so other users can differentiate between real and fictional content. The platform itself might take non-labelled content down.

Fulfilled by TikTok

TikTok has released a new logistics program in the UK to facilitate brands to sell on the platform by providing the storing and shipping of products.

Fulfilled by TikTok offers:

  • Same day, automated fulfilment for all orders made by 7 pm Monday to Saturday

  • A next-working-day premium delivery service

  • Improved customer feedback and ratings through their instant messaging service and dedicated customer service employees

  • Improved metrics in terms of reduced delivery times

Read more about it here

Increased Caption Character Limit on TikTok

TikTok has increased the caption character limit to 4,000 characters (from the previous 2,200), giving users the opportunity to write longer captions & add more relevant keywords in order to optimise their content for SEO.

Setting Up Effective Marketing Campaigns

TikTok has published a new overview doc with advice for campaign set-up. The guide follows a 3-step process, alongside several examples and videos.

Download the guide here

Improved DM Control Options on Instagram

Google keep working on ways to use generative AI search to help users find what they’re looking for more effectively.

The latest update is how-to videos at the top of the results page, as Google confirms that users learn something faster by visualising it, not reading about it.

TESTING - Collaborative Posting on Instagram

Instagram is currently working on a new feature that would allow users to add photos or videos to someone else’s post. The submitted media would be reviewed and approved by the original creator before being visible on the post.

Threads Growth Slows

Threads' engagement has decreased after reaching 100 million sign-ups in record time as the platform has lost momentum. However, Mark Zuckerberg seems optimistic about the platform's growth and announced that the Threads team are working on more platform improvements to launch soon.

Discover more about the platform’s performance

Share Threads on Instagram

From now on, users will be able to send Threads directly to DMs conversations. According to Head of Instagram Adam Mosseri, users spend and share much more on DMs rather than on Stories and Feed.

Pinterest Holiday Planning

August is never too early to start planning the holiday season, especially on Pinterest. They’ve just launched an infographic on user behaviour and actions to take on every single month.

  • August: Users are open to new ideas, and brands that start advertising during this season see stronger results.

  • September: Users go into decision-making, narrowing down gift lists and travel itineraries. Advertising during this period helps brands to be considered.

  • November: Users take action and start doing all the things they planned in the previous months. Advertising during this period is key, as demand is always high in December.

  • January: Use the momentum to build relationships with customers and users that have discovered your brand during the holiday season. It’s also advised to make the most from low CPMs during this period, as there’s lower competition.

Plan your holiday season

TESTING - YouTube ‘For You’ Shelf

YouTube wants to make channel homepages more personalised by creating a new ‘For You’ shelf based on personal recommendations for each user. This will be based on the videos the user has already watched.

YouTube Video Format Reports

Creators will be able to see the number of new and returning viewers split by content format (All, Shorts, Videos and Live) by accessing Analytics > Content.

Learn more about it here
Share this article

Continue reading