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Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
X is about to launch a new feature that will allow users to sort posts by most recent, most liked and most engaged with on someone’s profile. This feature will be handy alongside the recently launched ‘Highlights’ tab to better understand what users share on their profiles.
X is working on an AI-powered semantic search that will not only match the keywords but what the user meant with that search. This will improve search capacity.
X have released their brand toolkit, so brands and users can update it from their businesses, email signatures, websites and more.
In alignment with the EU Digital Services Act, TikTok will allow EU users to switch off personalisation in the app (for the For You and LIVE recommendation feeds) in order to protect user privacy.
On top of that, TikTok has announced that accounts for under 16-yo users are set up as private by default and cannot be recommended in For You feeds.
According to Community Guidelines, all creators must disclose AI-generated content so other users can differentiate between real and fictional content. The platform itself might take non-labelled content down.
TikTok has released a new logistics program in the UK to facilitate brands to sell on the platform by providing the storing and shipping of products.
Fulfilled by TikTok offers:
Same day, automated fulfilment for all orders made by 7 pm Monday to Saturday
A next-working-day premium delivery service
Improved customer feedback and ratings through their instant messaging service and dedicated customer service employees
Improved metrics in terms of reduced delivery times
TikTok has increased the caption character limit to 4,000 characters (from the previous 2,200), giving users the opportunity to write longer captions & add more relevant keywords in order to optimise their content for SEO.
TikTok has published a new overview doc with advice for campaign set-up. The guide follows a 3-step process, alongside several examples and videos.
Google keep working on ways to use generative AI search to help users find what they’re looking for more effectively.
The latest update is how-to videos at the top of the results page, as Google confirms that users learn something faster by visualising it, not reading about it.
Instagram is currently working on a new feature that would allow users to add photos or videos to someone else’s post. The submitted media would be reviewed and approved by the original creator before being visible on the post.
Threads' engagement has decreased after reaching 100 million sign-ups in record time as the platform has lost momentum. However, Mark Zuckerberg seems optimistic about the platform's growth and announced that the Threads team are working on more platform improvements to launch soon.
From now on, users will be able to send Threads directly to DMs conversations. According to Head of Instagram Adam Mosseri, users spend and share much more on DMs rather than on Stories and Feed.
August is never too early to start planning the holiday season, especially on Pinterest. They’ve just launched an infographic on user behaviour and actions to take on every single month.
August: Users are open to new ideas, and brands that start advertising during this season see stronger results.
September: Users go into decision-making, narrowing down gift lists and travel itineraries. Advertising during this period helps brands to be considered.
November: Users take action and start doing all the things they planned in the previous months. Advertising during this period is key, as demand is always high in December.
January: Use the momentum to build relationships with customers and users that have discovered your brand during the holiday season. It’s also advised to make the most from low CPMs during this period, as there’s lower competition.
YouTube wants to make channel homepages more personalised by creating a new ‘For You’ shelf based on personal recommendations for each user. This will be based on the videos the user has already watched.
Creators will be able to see the number of new and returning viewers split by content format (All, Shorts, Videos and Live) by accessing Analytics > Content.
