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Jack Shepherd Co-Founder & Marketing Director
Updated on 19 May 2023

Social Media Industry Round-Up #35: How To Become Meta Verified in the UK & Schedule Instagram Stories, Business Discovery on TikTok and New Shorts Analytics on YouTube

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Publishing Stories with the Instagram Content Publishing API

We’re starting strong this week by announcing that Instagram has finally allowed third-party developers to schedule and post Stories directly on the platform using their Content Publishing API.

This is a significant improvement that many Social Media Managers will be happy about, but we can’t wait to see when they introduce native features and links as well.

Read more about it

‘Meta Verified’ Expands to the UK

UK users can finally apply to the ‘Meta Verified’ subscription program, which provides a badge, extra protection from impersonators, direct account support and exclusive features such as stickers and stars to support creators.

Find out more

GIFs on Instagram Comments

From now on, users can search and send GIPHY GIFs in the comment stream. Although this isn't a major shift, it's yet another change to encourage users to engage in different ways.

Instagram's Broadcast Channel Guests

Hosts will now be able to invite other users as guests and join their conversation.

New Editing Tools for Instagram Reels

Coming soon, users will be able to split a single clip into two on the Reels in-app editor with a new tool called ‘split’. Also, they’re adding new playback speed controls. Lastly, the ability to swap clips without changing the timing, order of the clips or audio.

Business Discovery Elements on TikTok

TikTok now allows users to tag a location, and if it’s a business, the platform will prompt users to write a review.

This is yet another step forward for TikTok in becoming a search engine and driving footfall for local businesses.

Posts in Nearby TikTok Feed

Users can now control if their TikTok videos are shown in nearby feeds.

Introducing ‘Teams’ on TikTok

TikTok has added a new feature called ‘Teams’ to manage who can help moderate a live video.

Music Search Hub

TikTok wants to increase the value of its musicians by launching a #NewMusic Search Hub which will highlight the last tracks from the most popular artists.

Discover more

Creator Effects Funding Program on TikTok

TikTok has announced a new Effect Creator Rewards initiative to pay creators for high-performing effects. They’re also expanding Creativity Program, with more creators now able to apply to take part in the content funding initiative.

Find out more

New Shorts & Revenue Analytics for YouTube Shorts

YouTube is rolling out a new analytics card in YouTube Studio, which will show creators the content formats that viewers frequently engage with.

YouTube has also added a new scrubber on Shorts clips so viewers can skim through them faster.

Check out the details
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