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Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
During Creator Week at Meta, new updates that will benefit creators were announced.
Meta has expanded Instagram fan subscriptions to all eligible creators in the US, which will help them make money from exclusive content. They’ve also launched new gifts in Instagram Reels (also in the US), allowing viewers to send virtual Gifts (donations) to creators.
They’re currently testing in the US before considering broader expansion. Still, it allows brands to reach more engaged audiences through exclusive content and creators making the most of short-form videos.
The platform has made its ‘Search Insights’ feature available in more languages and added new Super Thanks push notifications to maximise engagement.
TikTok has released, alongside some third-party partners, a new series called ‘TikTok Works’ to provide key insights and best practices for marketers and advertisers.
So far, we can find the first set of results on CPG (consumer packaged goods) performance, TikTok as a place of discovery and how the platform can help boost brand awareness.
Pinterest has released its latest performance update, showing how the platform has increased in both users and revenue compared to the last quarter.
These are important metrics to remember this Q4 as most companies consider Pinterest one of the key platforms to advertise ahead of Black Friday and the Holiday season.
Marketers will now be able to upload their first-party data into BigQuery, and then join it with Google event-level ad data to discover more details on how users engage with their ads.
Google is launching:
Ads Data Hub for Marketers: New way for advertisers to analyse data.
Ads Data Hub for Measurement Partners: This will give partners an access point to provide YouTube measurement services on behalf of marketers, advertisers, agencies or publishers.
Google is launching some new shopping assistance tools that will benefit both shoppers and retailers.
Integrating coupon codes and promotions into product search results
Side-by-side comparison display of all listed items in a relevant product search
More price comparison information in product search results
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