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Jack Shepherd Co-Founder & Marketing Director
Updated on 28 Jul 2023

Social Media Industry Round-Up #45: Introducing X, Hashtags for Threads, Custom TikTok Ads Guides & Reel Polls on Instagram

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Introducing X

Elon Musk announced and launched Twitter’s new name, ‘X’, as part of his broader vision of an ‘everything app’.

He also shared a poll asking users if he should change the platform’s iconic blue colour to black and confirming that Tweets would now be called ‘an X’.

Hashtags Coming to Threads

Some Android users have noticed the ability to include hashtags in their Threads. However, these are still not working, but it shows that the development team are working on some new functionalities and updates.

How to Integrate Brands on Threads

Meta has shared a few tips on how brands can make the most out of Threads:

Meta has shared a few tips on how brands can make the most out of the new platform and advice on how to improve performance:

  • Epic entrances: combining images, memes and open questions.

  • Engage with followers: sharing interactive content like polls or starting conversations.

  • Posting challenges and competitions

  • Making use of puns

  • Explore Threads’ existing tools: like videos or carousels.

Ads Starter Guide for TikTok

Through a fun quiz, TikTok has released a custom Ads Starter Guide for businesses, designed to help them get started with paid campaigns on the platform.

Once the user has filled in the straightforward 5-step questionnaire, they’re provided with a checklist of the next steps to follow, as well as detailed explanations and examples for every step.

See the guide here

Text-Based Posts on TikTok

It might be because Twitter is taking steps in a different direction, but TikTok has just announced a new functionality to share text-based posts on the platform.

TikTok users will be able to add stickers, tags and hashtags, background colours and sounds.

Read more about it

Chat Invitations on Instagram

This is not a new feature but an updated one. Instagram has announced that from now on, all DM requests will now be chat invitations.

Reel’s Polls

From now on, users will be able to add polls to the Reel’s description instead of as a sticker.

Expanding the Instagram Creator Subscriptions Program

Adam Mosseri, Head of Instagram, announced that they’re expanding the Creator Subscription Program worldwide to help more creators monetise their presence on the platform.

Creators joining this program can share exclusive posts, Stories, Reels, broadcast channels and lives with their subscribers.

Discover more about the program
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