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Jack Shepherd Co-Founder & Marketing Director
Updated on 26 May 2023

Social Media Industry Round-Up #36: Instagram Search Results Ad Placements, Meta Sold Giphy, Reporting Videos on TikTok & Google’s Marketing Live Updates

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Instagram Search Results Ad Placements

Search results ad placements will finally be available for third-party platforms thanks to an update in the Marketing API. Developers will be able to create, preview ads, and see how they’re performing.

Green Screen for Instagram Reels

Instagram has introduced a ‘green screen’ mode for the Reels camera. This is a very handy feature that is widely used on TikTok videos.

Meta Sold Giphy

Meta has agreed to sell Giphy to Shutterstock for a $347 million loss. This is due to the UK’s Competition and Markets Authority's concerns that it would give Meta an unfair advantage in the digital ads market. Then Meta was ordered by the CMA to divest Giphy in October last year.

For reference, Meta paid $400 million for Giphy in 2020, and has now sold it for $53 million.

Find out more

Multi-Lingual Modes on Meta

Meta wants to maximise connectivity and accessibility by open-sourcing its Massively Multilingual Speech (MMS) models. These can already translate over 1,100 languages and dialects from around the world.

Read more about it

TikTok Sounds Feature

TikTok has added a feature allowing users to import sounds from videos under the 'Sounds' feature.

TESTING - TikTok Video Repost

TikTok is testing a new way to repost videos from the comment section.

TESTING - Uploading Podcasts to YouTube

YouTube is currently running an ‘RSS Ingestion’ pilot that would allow creators to automatically upload and publish their podcasts from the RSS feed, just like Apple and Google podcasts do.

The only details we know so far are that the podcasts cannot contain ads and that the RSS feed would feed every five minutes.

Find out more

Announcements at Google’s Marketing Live Event

Ad Creation Tools

Google will enable advertisers to generate background visuals for their product shots within Merchant Center to use across Shopping placements.

Website Summary

Google is also launching a new process that will summarise your website content and create variations of ads based on the site’s text.

Search and Creation Process

Another helpful update is the ‘search and creation process’ that when a user searches for a query, Google AI uses content from your landing page and provides the user with an ad headline that aligns with their search.

Simplified Product Feed Set-Up Process

Google is simplifying its product feed set-up process by automatically populating a merchant’s product feed with the information it can detect from the website. It will also add new insights to highlight top-performing products.

Discover more about it
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