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Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Search results ad placements will finally be available for third-party platforms thanks to an update in the Marketing API. Developers will be able to create, preview ads, and see how they’re performing.
Instagram has introduced a ‘green screen’ mode for the Reels camera. This is a very handy feature that is widely used on TikTok videos.
Meta has agreed to sell Giphy to Shutterstock for a $347 million loss. This is due to the UK’s Competition and Markets Authority's concerns that it would give Meta an unfair advantage in the digital ads market. Then Meta was ordered by the CMA to divest Giphy in October last year.
For reference, Meta paid $400 million for Giphy in 2020, and has now sold it for $53 million.
Meta wants to maximise connectivity and accessibility by open-sourcing its Massively Multilingual Speech (MMS) models. These can already translate over 1,100 languages and dialects from around the world.
TikTok has added a feature allowing users to import sounds from videos under the 'Sounds' feature.
TikTok is testing a new way to repost videos from the comment section.
YouTube is currently running an ‘RSS Ingestion’ pilot that would allow creators to automatically upload and publish their podcasts from the RSS feed, just like Apple and Google podcasts do.
The only details we know so far are that the podcasts cannot contain ads and that the RSS feed would feed every five minutes.
Ad Creation Tools
Google will enable advertisers to generate background visuals for their product shots within Merchant Center to use across Shopping placements.
Website Summary
Google is also launching a new process that will summarise your website content and create variations of ads based on the site’s text.
Search and Creation Process
Another helpful update is the ‘search and creation process’ that when a user searches for a query, Google AI uses content from your landing page and provides the user with an ad headline that aligns with their search.
Simplified Product Feed Set-Up Process
Google is simplifying its product feed set-up process by automatically populating a merchant’s product feed with the information it can detect from the website. It will also add new insights to highlight top-performing products.
