Social Media Industry Round-Up #5: Instagram Adds Button to Posts, TikTok Brand Loyalty Grows, Canva Create & Using Copyrighted Music on YouTube

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Instagram is working on the ability to add buttons on posts to make it easier to get in touch with the user or brand, as well as book appointments.

‘This audio is no longer available’ is a more common pop-up message on Instagram than we would like to. Therefore, leaving many Reels with no sound.

This is why the platform is working on a feature to replace audio once it’s no longer available. However, the platform will only allow the audio to be changed once, and there won’t be a way to undo this action.

TikTok has finally added an option to allow high-quality uploads. This will improve the overall user experience, as well as have an impact on content performance, as the TikTok algorithm prioritises higher-quality content on the ‘For You’ page.

This year’s Brand Keys Customer Loyalty Leaders List has been released, and we’ve seen some noticeable differences from last year’s list.

The most obvious one is TikTok, which rose from spot No.21 to No. 5, while Facebook fell 17 spots and Instagram 6. This is yet another proof of how user behaviour is changing and the kind of content and authenticity that audiences demand.

Our team loves Canva, so we’re excited to see new updates.

Last week, at the Canva Create, the company announced new product offerings such as Canva Docs, Canva Websites, Canva Whiteboards and Data Visualisation. Other exciting announcements included removing background from videos, launching an API for developers, and a creator program.

YouTube has announced that later this year in the US, they’ll launch Creator Music, allowing creators to buy licenses to use copyrighted songs or revenue share without losing out on monetisation on long-form videos. They would consider making it available in other countries if this first launch succeeds.

The Social Shepherd has grown from a team of 20 to 40+ in the last year! Have a look at our latest TikTok to see all of our departments. 🐑