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Jack Shepherd Co-Founder & Marketing Director
Updated on 18 Aug 2023

Social Media Industry Round-Up #48: Instagram Focuses on Music, Multi-Advertiser Ads on Reels, TikTok Travel Playbook and Q&A Stickers on YouTube Mobile

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Instagram AI in Chats

Meta is currently working on AI for chats to help users be more productive on DMs.

Share and Comment Count on Instagram

Instagram has started rolling out shares and comment counts for posts. However, it seems counterintuitive as they removed like counts last year.

TESTING - Multi-Advertiser Ads on Reels

Instagram is currently testing adding 4 different ad placements between Reels within the same frame.

This new format will inevitably help advertisers deliver more impressions and lower CPMs.

Music for Instagram Carousels

After introducing songs for static posts last November, Instagram has just launched music for carousels to give a more contextual atmosphere.

Song Lyrics in Reels

Continuing on the music topic, Instagram has expanded the option to more regions to broaden its music focus, aligning with current music usage trends.

This means that more users will now be able to add the lyrics of a song they’re using for a Reel on-screen, and it will also be easier to scroll through the song and find the right section of the track.

Social Channels on Instagram

Instagram now allows users to create ‘social channels’, which are essentially the same as ‘broadcast channels’, but participants will be able to send messages as well.

Sharing With Instagram Close Friends

Instagram is currently rolling out a new feature that would allow users to share a post with everyone or their close friends' list, despite the user having a public account.

TikTok Travel Playbook

TikTok has released a guide for travel-related brands, as TikTok confirms that 96% of its users are in the market for travel experiences, and 77% of them say that the app has played a role in their most recent travel purchases.

The guide includes engagement and key travel trends, types of content that content users are consuming, inspiration, case studies and ad style tips.

Download the playbook

YouTube Launches Music ‘Samples’

YouTube has found some inspiration from TikTok and decided to launch a new feature so creators can find the right track for their Shorts. The ‘Samples’ feed will be personalised for every user, recommending songs that the person might be interested in.

Discover more about it here

TESTING - Q&A Stickers for YouTube Mobile

In order to help creators to build communities online, YouTube is currently testing a new feature that would allow them to send questions to their viewers. Creators will be able to customise the questions, and viewers to respond via comments.

Comment Filters on YouTube Mobile

After seeing good results in the Studio (desktop) version, YouTube has decided to expand comment filters to the mobile app. This will allow creators to find relevant comments more easily, based on various parameters.

Discover more about it
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