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Jack Shepherd Co-Founder & Marketing Director
Updated on 21 Sept 2023

Social Media Industry Round-Up #52: Instagram Broadcast Channels, Q4 Ad Optimisation Tools, TikTok Attribution Analytics and YouTube Clip Insights

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Broadcast Channels

Instagram has finally made Broadcast Channels available in the UK, and many businesses and creators have started inviting their audiences to join.

Stories Lists

Instagram is currently testing a new feature where users can create lists with different sets of followers to then share specific Stories with them.

Guest Stories

Something else the platform is testing on Stories is a new way to add to other people's Stories. If the user accepts, it’ll get posted with credit to the original user.

How to Maximise Carousel Ads

Meta has shared an overview of essential carousel tips on Instagram:

  • Snappy headlines, descriptions and CTAs.

  • Use similar visuals and a 1:1 aspect ratio for videos.

  • Add links to products on each card.

  • Drive people to specific landing pages.

  • Choose from carousel optimisations.

Learn more about Carousel ads

Q4 Ad Optimisation Tools

Meta is adding new ad optimisation tools ahead of the holiday season.

  • Time-based budget optimisation: Allows advertisers to set a higher budget for a specific period of time.

  • Expanding Promotional ads: These ads push sales by providing shoppers with discount codes and offers in-stream.

  • Expanding Reminder ads: More businesses will be able to opt into reminders one day, 15 minutes and on the day of the event.

Read more about it

Trending Track Listing

TikTok is partnering with Billboard to launch a new trending track listing named ‘TikTok Billboard Top 50 Chart’. It will highlight the trending songs in the U.S.

Discover more

Attribution Analytics

TikTok has released a first-party measurement solution to better connect the dots between exposure and conversion.

They’ll release a series of features, the first being Performance Comparison. This measurement tool visualises conversions across different time windows to help advertisers find an attribution strategy that works for their business.

Learn more

Labels for AI-Generated Content

TikTok has launched new in-stream labels for AI-generated content to ensure users can easily differentiate between real and fake. Any AI-generated content that’s not labelled correctly will be removed from TikTok.

YouTube New Clip Insights

YouTube has added a new element on YouTube Studio to allow creators to see how many clips have been created from their videos and how many views those have generated.

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