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Jack Shepherd Co-Founder & Marketing Director
Updated on 02 Jun 2023

Social Media Industry Round-Up #37: Instagram Algorithm Explained, New Tab for Verified Accounts, TikTok AI Chatbot & the Winning Short-Form Video Platform

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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New Instagram Notifications Tab

Instagram is currently testing a new notifications tab that will filter business notifications.

Add Yours on Instagram

Instagram has added a new section inside the Professional dashboard so brands and creators can find trending ‘Add Yours’.

Instagram Ranking Explained

Instagram explained that every part of the app (Feed, Stories, Explore, Reels, etc.) has a different algorithm tailored to how people use it and based on the following:

  • Feed: Your activity, information about the post, who posted and the user’s history of interacting with someone.

  • Stories: Viewing history, engagement history and closeness.

  • Explore: Information about the post, the user’s activity on Explore, the user’s history of interacting with the person who posted and information about the person who posted.

  • Reels: The user’s activity, history of interacting with the account that posted, information about the Reel and information about the account that posted.

TikTok's AI Chatbot

TikTok is currently testing a new AI chatbot within the app called ‘Tako’ in the Philippines. This chatbot aims to help users find relevant TikTok content that matches their queries.

Read more about it

New TikTok Study

Social Insider has conducted a study to dive into performance stats and compare results on short-form videos. Here are the key insights:

  • TikTok is the most engaging short-form video content platform, while YouTube Shorts is the least-performing one.

  • Brands post 2x as much content on TikTok vs. Instagram Reels and YouTube Shorts.

  • Reels score the highest watch rate, and YouTube Shorts the lowest.

  • Each platform’s individual algorithm plays a role in how content performs.

  • Each platform caters to specific audiences and marketing objectives.

Discover more about the study
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