Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Instagram has added a new page with tips for brands on how to improve their DM strategy to connect with customers, build brand loyalty and trust, drive more sales and use ads to start more conversations.
Instagram is launching new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms. The main updates will be:
Prioritised DMs: There will be a priority inbox on Creator Marketplace, for brands to communicate with creators via DM.
Project Briefs: Brands will be able to upload project briefs to Creator Marketplace straight from a third-party platform.
Extended access to brand agencies: Instagram has started testing brand agency access to Creator Marketplace so that they can manage creator discovery and collaboration on behalf of brands.
This new automated Stories generation process uses advanced photo and video data, including image quality, location, and the presence of people or animals, to create new Stories from previously shared content.
Sellers can now include videos within their listings, and users can request videos to help them with their purchase decision.
Meta has launched two video series to help brands and marketers maximise ad campaigns.
The first video series, called ‘Performance Talks’, focuses on the latest trends and innovations in ad buying and digital marketing.
The second video series, ‘Ask An Expert’, provides additional guidance on how to get the most out of Facebook and Instagram ads.
TikTok recommends following their ‘Stay and Play’ approach by ‘staying’ in the most obvious communities for their brand and ‘playing’ with the less obvious ones. This can be done by identifying subcultures in the app and selecting those that may be relevant to the brand.
TikTok users are more understanding and open to ads than general internet users, according to the latest Statista report. As per Statista:
“38% of survey participants using TikTok are willing to tolerate advertising in exchange for free access to certain services, which is 4% more than the total number of adults surveyed. Almost 15% of TikTok users struggle to distinguish between advertising and other content.”
However, in order for users to welcome these ads, marketers must build native-looking campaigns that align with the broader user experience.
Elon Musk has been buying thousands of GPUs to develop his own AI tools to compete with OpenAI.
Their new AI tool would use Twitter’s data to fuel its own AI models, the same way OpenAI initially did to train its GPT models, before Twitter cut off its access.
Video is the best-performing content type on most platforms. This is why VidMob, alongside LinkedIn, has released a report based on their latest study, full of insights, best practices and advice on optimising video for each stage of the funnel.
YouTube is adding a new ‘Notify Me’ CTA button to help brands and creators maximise viewership of their upcoming live streams. Users will be able to turn on the notification to make sure they don’t miss out.
YouTube Premium includes basic features such as ad-free viewing, downloadable clips, YouTube Music playing in the background, and more. However, to increase subscription revenue, they’ve included some new features:
Content queuing: Expanding it to mobile devices, as it was already available on desktop.
Watch together: Will enable Premium subscribers to create watch parties via Google Meet.
Cross-Device Transition: Continue watching YouTube clips wherever previously left off, even when switching between devices.
Offline viewing: When connected to Wi-Fi, YouTube will automatically download videos to your library.
Enhance Video Quality: Enhanced bitrate version of 1080p HD video quality (iOS only for now).