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Jack Shepherd Co-Founder & Marketing Director
Updated on 17 Oct 2022

Social Media Industry Round-Up #8: New Google Ads Targeting Options, YouTube’s Data Stories, YouTube Studio UI & Twitter Analytics

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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New Personalised Ad Targeting Options for Google

These new targeting options will be available for Display and Video 360 campaigns.

In short, Google has developed a new process called PAIR (Publisher Advertiser Identity Reconciliation) which will help brands target users that have given their consent to be contacted by both the brand and host site.

This way, high-intent users will see brand ads on the host site, which will be much more relevant to them.

Read more about it here

More Information on YouTube Data Stories

Three months after YouTube announced they were testing a new way to showcase channel data, they've finally shared a bit more about how it would look like.

Data Stories will provide channel performance insights more visually in a Stories format.

Information that will be displayed:

  • Audience
  • Content
  • Monetisation
  • Education about YouTube

Updated Analytics UI in YouTube Studio App

YouTube has rolled out a new way to display all the data in the Studio App, which is much more visual, as well as focused on channel performance and best-performing videos.

Learn more about it here

Updated Twitter Professional Account Analytics

Twitter has released a new analytics display containing key performance stats like tweet impressions, engagement rate, profile visits and link clicks.

Discover more about it here

TikTok Hashtag Strategy

How do hashtags on TikTok work, and how relevant are they?

Listen to Kayed and Zoe discuss their different approaches and when to consider a no-hashtag strategy.

Find out more
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