Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Instagram is launching four new features as it looks to younger users to shape its product strategy.
Birthday shoutouts: To notify contacts that it’s your birthday.
Audio clips for Notes: To increase messaging and engagement.
Group Story sharing: Sharing Stories with multiple groups at once, in addition to the ‘close friends’ list.
Testing: ‘Crews’ for a more private Stories sharing & a trivia game for Live streams.
Instagram is currently testing a set of new stickers to boost engagement ahead of the holiday season:
Link an app: Ideal to link viewers to a product page within an app or special holiday deals.
Secret sticker: Only visible to those who reply to a Story with a message.
Music Pick: Would allow respondents to share a track.
Due to the decreasing number of active users and to compete with X, the Threads team have announced some new features that users have been asking for:
Trending topics: To stay up with the latest conversations on the platform.
Post creation elements: These include voice posts, GIFs, and polls in-stream.
Testing: Threads editing within a time limit after posting.
Ahead of peak season, Meta has released more ways to advertise on their fastest-growing content type:
Collection Ads for Facebook Reels: Already available for Instagram but testing on Facebook.
Multi-Destination Reels Carousel Ads: Drive viewers to multiple product pages dispensing on the images shown on the display.
Swipe Left: A seamless way to learn more about the product shown in the ad.
Meta has announced new elements that will use generative AI to provide more creative options:
Background Generation: Creates backgrounds for product images so they can be tailored for different audiences.
Image Expansion: Adjusts creative assets to fit different aspect ratios.
Text Variations: Generate versions of ad texts based on the original copy provided by the advertiser.
Spooky season is here, and TikTok has released some themed AR effects and visual tools for the occasion. They’ve also shared a list of the top Halloween hashtags so brands can tap into trending moments:
#Halloween (179.1B views), #TikTokHalloween (17.8B views), #HalloweenMakeup (11.6B views), #HalloweenCostume (10.5B views), #PumpkinSeason (9.3B views), #SpookyTreats (4.4B views), #HalloweenDecor (3.6B views), #BooBasket (215.6M views), #HorrorBookTok (111.6M views), #spookybooks (34.8M views)
TikTok has launched seamless integrations with Adobe and a range of partners to share content directly on the platform after editing it. Initial launch partners include Adobe (Premiere Pro and Express), CapCut, DaVinci Resolve, SocialPilot, and Twitch.
YouTube is currently testing a “posts-only” feed on the Home tab on mobile devices.
Users participating in the test will see a “View all” button on single Community posts on Home. When tapping, they’ll view more posts from channels they’ve engaged with in the past or posts that YouTube thinks they may like.