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Jack Shepherd Co-Founder & Marketing Director
Updated on 30 Jun 2023

Social Media Industry Round-Up #41: Bye TikTok Now, Collaboration Status on Instagram, Expanding Meta Verified Program & YouTube Key Consumption Trends

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Expanded Access to TikTok Shops eCommerce Program

After testing in the US, TikTok has decided to expand access to its Shops eCommerce Program, which provides streamlined product display, and in-stream conversion, simplifying the in-app shopping experience.

    Discover more here

    Discontinuing ‘TikTok Now’

    ‘TikTok Now’ was a BeReal copy launched in September 2022. Due to a lack of interest from users, TikTok announced that this functionality will be ‘discontinued’ from its in-app option. However, it’s still unclear if the solo app will also be shut down.

    TikTok's COO, Vanessa Pappas, Steps Down

    After several years in the role, Vanessa Pappas has decided to leave the company.

    Read her letter here

    Collaboration Status on Instagram

    Creators can now turn on an ‘Open to Collaborating’ option for other creators to know they’re open to working together. It’ll be displayed on their profile and direct messages if turned on.

    Subscription Benefits on Instagram

    Instagram creators who have the subscription option turned on will be able to customise the benefits. They must have at least 3 and a maximum of 8.

    TESTING - AI Stickers on Instagram Stories

    Instagram is currently working on the ability to use AI stickers in Stories.

    Expanding Meta Verified Program

    After slowly rolling out the program in selected countries, Meta announced that they’ll finally launch to most markets globally over the coming months.

    As a reminder, these are the benefits that come with a verified badge:

    • Verified badge

    • More protection from impersonation

    • Help when you need it

    • Increased visibility and reach

    • Exclusive features

    Read more about it

    Barcelona App Launching Soon

    Meta’s new version of Twitter, Barcelona or P92, is planned to come out in mid-July. The app is going to be promoted on Instagram, so it’s easier to generate awareness and get users to sign up.

    YouTube's Key Consumption Trends

    YouTube has published its 2023 Creative Trends report, highlighting the latest key shifts in audience interests and behaviours.

    Download the report

    Changes to YouTube Studio Analytics

    After some users reported that the upfront comparison data in the YouTube Studio app wasn’t helpful enough, YouTube has updated its data analytics display to provide more insights.

    Learn more about it

    TESTING - A/B Thumbnail Testing

    YouTube has launched a new test for video thumbnail A/B testing. This new feature will make it easier for creators to decide which thumbnail will drive the highest CTR.

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