Social Media Industry Round-Up #16: BeReal-Inspired Features, Instagram Trends for 2023, Follower Targeting, Pinterest Predicts & TikTok Drafts

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Due to BeReal’s success this 2022, Instagram is testing new similar features to introduce to different elements of the app.

• Roll Call: Group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes.

• Glimpse Stories: Stories using the front and back cameras simultaneously, and users will have to upload a Glimpse to see other users’ Stories.

To help manage customer service in the app, Instagram is developing a set of message labels for business accounts:

• Flag

• Booked

• Ordered

• Paid

• Shipped

Instagram has updated its Account Status page for professional accounts with a new feature that will indicate whether the account’s content is eligible to be recommended by its various systems, and how to rectify any issues on this front.

Instagram has released its Trend Predictions report for 2023, a data-driven guide to cultural and social trends defined by Gen Z.

Some of the highlighted trends are:

• Recycle, reuse, reconstruct

• Taking action

• Climate and expressive beauty

• Alt takes on the Metaverse

• The financial Renaissance

• Cultural curiosity: Participatory global eats

• Creator trends: Community over everything

• Return of the rave & rise of global beats

• Your 2023 dating profile

Meta is currently rolling out a new update that would allow marketers on Facebook & Instagram to target their Instagram followers on the campaign setup level.

Pinterest has finally shared its annual ‘Pinterest Predicts’ for 2023, which includes all rising trends set to become even more significant in the coming year.

The key trends have been organised in:

• Fashion

• Home

• Celebrations

• Wellbeing

This time-saving feature creates a copy of the most recently posted videos. Therefore, it allows users to fix any mistakes without starting from scratch.

TikTok has announced the new semester curriculum for its Creative Agency Partnerships (CAP) University for agency creatives to learn more about the platform.

The courses for this semester are:

• Always engaged

• Finding your brand voice

• Producing in the era of TikTok

• Creators & communities

• Content to cart

YouTube has updated its Advertiser Friendly Guidelines, which say what content is eligible for monetisation in the app. These guidelines cover illegal and offensive content.

What's the perfect mix of hashtags to reach as many users as possible on TikTok?