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Jack Shepherd Co-Founder & Marketing Director
Updated on 09 Oct 2023

Social Media Industry Round-Up #54: Ad-Free Subscription Plans, TikTok’s AI Creative Assistant, Pinterest Path to Performance & Google Blocking AI

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TikTok's Creative Assistant

TikTok is launching an AI-powered tool which will help and guide marketers through the campaign creation process, giving them examples, tools and even ideas.

Discover more about it

Ad-Free Subscription for TikTok

TikTok is experimenting with a paid, ad-free version of the app, which would cost $4.99 per month.

Read more

Ad-Free Meta Subscription Plan

Meta has also proposed a new subscription plan for those users who want to scroll down their feeds with no ads. According to the Wall Street Journal, it will cost $14 for Facebook & $17 for Instagram and Facebook.

Keep reading

Pinterest Path to Performance

Pinterest hosted a webinar last week on:

  • Accurately measuring and optimising ad success

  • Optimising feeds to reach the right audience

  • Creating different campaigns for different stages of the funnel

  • Increasing engagement with better creative

Watch on demand

Google Blocks AI Site Scraping

Google is giving site managers more control over their data and the ability to block systems from scraping their sites for AI training.

“Today we’re announcing Google-Extended, a new control that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products. By using Google-Extended to control access to content on a site, a website administrator can choose whether to help these AI models become more accurate and capable over time.”

Keep reading

Google's Search Labs System

After testing out its generative AI SGE for the past few months, Google has decided to expand access to more users, especially younger audiences (18 to 24) who have shown higher interest.

Find out more

New YouTube Analytics

YouTube has announced they’re launching new analytics so creators can understand their audiences better and plan their content accordingly:

  • Why subscribers cancel their subscriptions

  • How new and returning viewers engage with the content

  • New versus returning viewers content performance

  • Where subscription members join from

Discover the details
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