Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
TikTok is launching an AI-powered tool which will help and guide marketers through the campaign creation process, giving them examples, tools and even ideas.
TikTok is experimenting with a paid, ad-free version of the app, which would cost $4.99 per month.
Meta has also proposed a new subscription plan for those users who want to scroll down their feeds with no ads. According to the Wall Street Journal, it will cost $14 for Facebook & $17 for Instagram and Facebook.
Pinterest hosted a webinar last week on:
Accurately measuring and optimising ad success
Optimising feeds to reach the right audience
Creating different campaigns for different stages of the funnel
Increasing engagement with better creative
Google is giving site managers more control over their data and the ability to block systems from scraping their sites for AI training.
“Today we’re announcing Google-Extended, a new control that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products. By using Google-Extended to control access to content on a site, a website administrator can choose whether to help these AI models become more accurate and capable over time.”
After testing out its generative AI SGE for the past few months, Google has decided to expand access to more users, especially younger audiences (18 to 24) who have shown higher interest.
YouTube has announced they’re launching new analytics so creators can understand their audiences better and plan their content accordingly:
Why subscribers cancel their subscriptions
How new and returning viewers engage with the content
New versus returning viewers content performance
Where subscription members join from