making sure our team have what they need to perform to the best of their abilities. I'm also very active on the day to day strategic and creative planning for our clients - which I love!
I really enjoy making a difference to someone's business and being creative about our strategy across all services. Often creative agencies don't understand what's required for ROI performance and paid agencies can get bogged down in 'best practice' and forget to push boundaries to try and be better. These two issues are really what inspired Jack and I to start the company from our living room! We like to see The Social Shepherd as a nice sweet spot combining creative and paid performance, and I'm very proud of the results we've driven from our short time as a company.
I've also loved watching each of our team members grow into their roles over the past year. We're lucky to have hired some very talented people that are passionate about what they do... it's a pleasure to work alongside them 😊