As a Social Media Manager, my role is really quite varied - if I boil it down, essentially my job is to take your business goals and use social media to talk to the right people, at the right time, in the right way, to get them to do the right thing!
Getting to use my brain in so many different ways is really rewarding - from conceptualizing the next big thumb-stopping campaign idea, project managing my team and assisting on a shoot (everyone here gets famous hands!), to digging into all the juicy data and all the wonderful relationship management I get to do with the people I come across along the way.
What drew me to pursue Social Media as a career in the first place and definitely what keeps me here is that it's so creative and ever-changing. You truly can never get bored, because as soon as you think you know what to expect, there's a new piece of technology (*cough, Metaverse*), new functionality, an algorithm update or even just a brand new trending meme that throws your whole rulebook out. It's great coming into work every day and not being entirely sure what to expect! You could say I'm a gal who loves a bit of variety.
The Social Shepherd is a really special agency, and I'm thrilled to be a part of its growth. Working with a team that is so energetic, passionate and knowledgeable about what they do is rare to find - not to mention the fantastic clients who are genuinely excited about the power of social!