As a paid media executive, I am responsible for assisting clients in achieving their goals by building and optimizing paid media campaigns on various platforms.
The variety of work. Each campaign is different and has its own objectives. This means that there is always an exciting new goal to work towards. I really enjoy the mix of creativity and data analysis. One day I will work on new creative ideas for ads, and the next I will get stuck into the data. Never a dull moment for me.
Being surrounded by such a supportive and welcoming team is of course a massive bonus!