This website uses cookies. By using this website you agree to our Privacy Policy.


Lucy Birchall

I’m responsible for…

Leading the influencer team and developing The Social Shepherd's influencer offering.
I work with clients from the very start, developing their influencer marketing strategy, campaign concepting and briefing, and building relationships with influencers and their agents.

My favourite thing about my role...

Collaborating with brands to help them to grow their business, raise brand awareness and drive meaningful engagement with audiences through strategic influencer partnerships. We have a real variety of clients too so no two days are the same and it keeps every day interesting.

I'm a creative and strategic thinker so working in influencer marketing is perfect, and I love collaborating with the organic, paid and creative teams at The Social Shepherd to make the most out of our client influencer campaigns.

Everyone is really friendly, creative and collaborative here and there's great energy in the office. We all just want to do the very best work together.