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Kayed Mason

I'm responsible for...

Coming up with creative ways for all our clients to engage with their audiences. Working with the organic and paid social media team, my job is to make sure that our clients are always using new and innovative ways to reach people across multiple social platforms.

My favourite thing about my role...

Is getting to conceptualise a variety of ways to connect with people. No matter the client you are creating content for, the main goal - in my eyes - is to spark a feeling in the people that see it. Whether it's to make people feel like laughing, like they've learnt something, left them feeling inspired or motivated, it's nice to know that something I've created has made an impression on somebody's day.