Overseeing my team & the clients that sit within this. Ensuring that our always-on strategies are continuously evolving with the ever-changing social landscape to optimise the potential for reach and engagement as well as long-term sustainable growth
The results! There is nothing more rewarding than seeing the team's hard work pay off through viral content.
The fast-paced nature of social! There is always something for the team to test and learn; from new native features to algorithm hacks, I love encouraging the team to try new things for their clients.
The creativity! Particularly when a project or campaign brief is presented to us. I love coming up with out-of-the-box ideas & looking for ways to be more disruptive.