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Isabella Mathews

I'm responsible for...

In my role as a Senior Paid Media Executive, I support the day-to-day optimisation of clients' ad accounts, ensuring the effective utilisation of budgets to accelerate growth. Whilst also investigating key opportunities to further improve the paid media strategy.

My favourite thing about my role...

I love reviewing data and discovering new insights which we can then use to optimise activity. The ability to identify an opportunity, implement strategies and see performance skyrocket is just the best.