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Esther Matthews

I'm responsible for...

Identifying and collaborating with relevant influencers and content creators who have a following and influence within specific target audiences. This involves end-to-end management, negotiations, relationship management, and overseeing campaigns to ensure that the brand's message reaches the desired audience effectively.

My favourite thing about my role is...

The variation and creativity. Crafting unique campaigns and collaborating with diverse influencers, no day is the same!