As an Organic Social Media Manager, it's my job to curate a synergy between a brand and its customers through bespoke social media strategies.
Working in such a cutting-edge industry! The social media landscape can change in a blink of an eye (whether we want it to or not!), which means I have to stay reactive all the time.
Whether it's tweaking platform tactics or coordinating a complete 180 on business strategy, adaptation is part of the territory, and I love being able to guide my clients through any necessary transitions - it makes for a fast-paced and exciting work environment.