Looking after the strategic side of the business, both internally, as well as the bigger picture of The Social Shepherd moving forward. From an internal perspective, I lead the strategy team and oversee client strategies, for both our retained and project-based business. With my team, we act as the agency QuarterBack, managing all aspects of social delivery and team collaboration.
Outside of the day-to-day, I support the overall growth of the business by working on optimising processes, identifying existing growth and securing new business opportunities.
I love the fast-paced dynamic nature of my role. One minute I’m working with the team developing TikTok strategies, to sitting in a senior management meeting and identifying growth opportunities the next. There’s just a captivating sense of entrepreneurialism and purpose all over the business, which makes every day unique.