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Adam Ward

I’m responsible for…

Looking after the strategic side of the business, both internally, as well as the bigger picture of The Social Shepherd moving forward. From an internal perspective, I lead the strategy team and oversee client strategies, for both our retained and project-based business. With my team, we act as the agency QuarterBack, managing all aspects of social delivery and team collaboration.
Outside of the day-to-day, I support the overall growth of the business by working on optimising processes, identifying existing growth and securing new business opportunities.

My favourite thing about my role...

I love the fast-paced dynamic nature of my role. One minute I’m working with the team developing TikTok strategies, to sitting in a senior management meeting and identifying growth opportunities the next. There’s just a captivating sense of entrepreneurialism and purpose all over the business, which makes every day unique.